Digital Marketing – A Digital Pathway Towards Success

Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don???t catch up, we???re in trouble.

??? Ian Schafer.

World needs innovation. Market is highly influential towards innovation. Consumers are transforming accordingly and if we do not upgrade our self accordingly we are in trouble.

Digital Marketing has become a transformation in the world of marketing and those who have to reach the customers today have to get themselves accustomed to it. It is about reaching out larger audiences through digital medium using internet. Marketing is just not about advertising a product, but starts from understanding the customers mind, developing a high quality product and then marketing that high quality product by building trust with the customers

Traditional Vs Digital Marketing

Traditional marketing refers to any type of marketing that isn’t online. This means print, broadcast, direct mail, phone, and outdoor advertising like billboards.

Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.

ASPECTS OF DIGITAL MARKETING

Marketing is more about science rather then creativity. Its starts even before creating a product. It starts with understanding the customer analyzing their needs and then creating the products that fits to it. Once the product is created, the right information about the product has to be transmitted to right person at right time to achieve more conversions.

Marketing Funnel

A marketing funnel describes your customer???s journey with you. From the initial stages when someone learns about your business, to the purchasing stage, marketing funnels map routes to conversion and beyond.

Road Map Of Digital Marketing – C.A.T.T Funnel

Wealth = n^C.A.T.T

Sounds Interesting right? So lets see the component through which we can acquire wealth.

Niche – > Content -> Attention – > Trust -> Transaction

Niche

A good sell starts with choosing a niche which is in high demand. Success depends on niche you choose. Niche must be depended on hungry market. People should have crave for it. Identify the burning desire in the market and design the niche accordingly. Niche is the 1st step towards the road of success.

Niche is the intersection set of talent, passion, market. Content is a way of expressing your niche to the audience.

Content

???To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.???

???Michelle Stinson Ross, Director of Marketing Operations at Apogee Results

Great content is a pillar of digital marketing.

The content must be relevant and interesting, but often it needs to be inspirational. 

Yes, you read it right. Content builds relationship. Relationship builds trust and this trust will generate revenue. Good content will attract people. but content should be what people want not what you want to give. And this will be done once you have acquired enough skill.

Attention/Marketing for Content

If you are making a presentation and no one is listening are you really communicating? Great content is of no use unless you market it to draw attention of the users.

How to attract the customers? If you want your content to serve its purpose and drive marketing goals, you need to be proactive with your content promotion.

Some of the methods to promote your contents can be:-

1. Send an email broadcast.
2. Engage with your community.
   1. Social Media Groups
   2. Content Promotion Networks
   3. Online Communities
3. Pay to Promote
   1. Facebook Ads
   2. Google Ads
4. Build up your own tribe
5. Connect with the influencers outside the social.
6. Get your content included
7. Write for others

Building Trust

A large part of building trust is allowing your audience to develop a relationship with you. One way of doing this is producing content that truly helps them ??? by answering a question, or offering them clear, honest and up front information. Why is it important to build trust with customers? Because it creates a positive emotive impression of your brand. When a customer trusts your brand, they can feel good about it. In order to build trust, you can???t run a marketing campaign about how reliable your brand is. You have to build trust brick by brick, one piece of content at a time.

1. Be Consistent for your Brand
2. Resolve Customer’s Query
3. Be Personable and Personalize
4. Be Transparent in your relationships.
5. Be Authentic

Transactions

It is the conversion of the leads into the customers using natural sales methods. It is this stage where actual revenue is generated when a customers builds up business relationships with us. The whole journey of digital marketing is fruitful when a customers starts buying the content/product.

Integrated Digital Marketing

Integrated digital marketing is, as it sounds, the integration of multiple marketing strategies to form a cohesive online approach for your business. The logic behind integrated digital marketing is that, while each individual strategy doesn???t have a huge impact on its own, when used in conjunction, you can create a more influential online presence.

By integrating your communication, you can tell a compelling story to your customers, leaving absolutely no room for doubt. That includes taking care of the online presence by managing different channels of the digital world. It involves making sure your organization is on the web, where your customer already is. All those efforts should point in one direction only and express the same image to the mind of the users.

Why Integrate Marketing Channels

Different channels have different strengths and weaknesses, and different types of content suit different channels better. So if it is like this why not to focus on channel according to their strengths. The answer is customers don’t care enough to pay attention to all your different messaging, and by not using one clear communications strategy to amplify your brand, your message will simply be lost in the constant stream of content that all consumers are subject to every day. Investment of time, energy and money in building an integrated digital marketing process for your business will definitely lead you towards huge success.

Some of the common digital marketing methods are:

1. Search Engine Marketing (PPC)
2. Search Engine Optimization (Organic Traffic)
3. Email Marketing
4. Social Media Marketing
5. Digital Display Marketing
6. Content Marketing

Power Of Personal Branding

Your brand is a gateway to your true work. You know you are here to do something???to create something or help others in some way. The question is, how can you set up your life and work so that you can do it? The answer lies in your brand. When you create a compelling brand you attract people who want the promise of your brand ??? which you deliver.

DAVE BUCK

As we all know, people want to hear from people not from brands. People should be able to connect and connect deep.

People don???t do business with companies. They do business with people they like. We have relationships based on trust and mutual connections. There???s just something about a connection with a human being that creates a level of endearment and customer loyalty beyond any relationship a company could ever reach. The strong bonds people have with one another can???t be overestimated.

Even big companies have people whose personalities serve to advance their brand???s mission. Apple had Steve Jobs, Tesla has Elon Musk, and Amitabh Bachchan in FirstCry . If you???re a small business owner, then this persona is probably you. If you???re in the marketing department, it???s probably one of the executives. Even if you work for a company as an employee, there???s no reason why you shouldn???t build your own personal brand. Today, avenues exist for personal branding that give any leader an outlet to influence people???s thinking. This can include their customers; vendors; shareholders, stakeholders, and partners; and even their employees and internal team members. The digital world gives us an amazing opportunity to create many human interactions and multiply them at scale. While it doesn???t compare to the level of closeness that comes with having coffee in person or getting to know someone face to face, the digital environment does allow for a one-way broadcast that lets people feel like they know you.

How to Start Developing a Personal Brand

Defining Your Message and the Media

The first thing you have to do when it comes to building a personal brand is to define your message. This is probably the biggest thing most individuals struggle with. The next step is defining the media and modalities through which you can communicate your personal brand. Then you determine the methods by which you can monetize your personal brand.

Defining the Problem You Solve

Make a problem statement and define the various ways of solving it. Personal branding is similar to what a company might have as a mission statement.

Amplify the Problem

Amplify the problem and give the solutions in a unique way. The angle of handling the problem should be unique and easily acceptable by the customers.

Evolution of Personal Branding

Any personal branding starts with

1. Identifying the niche,
2. Learning new skills for niche. It incudes concept, fact, procedures and implanting all those step by step.
3. Work hard on newly developed skill.
4. Blog/write the experiences you developed while working.
5. Consult/Mentor: You can further enhance your skills by providing consultation to other businesses or you can become mentor and teach others and scale your understanding.

The Objective : Mass Trust

Mass Trust Blueprint

If people like you they will listen to you, but if they trust you, they???ll do business with you.

ZIG ZIGLAR

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an ???expert??? within your niche. The idea that for marketing to work, it must be interesting. Don???t be the interruption to what someone wants to consume, be consumable instead. Content should be a journey. It should hit users at all the stages: awareness, consideration, and decision. If your content doesn???t continue to inform and be relevant, users will get turned off. A pipeline is only as good as the quality and readiness of leads. Does your brand have a voice? What are the attributes of your voice. Authenticity should be one of those. Without authenticity, your brand???s voice won???t ring true to audiences. Consumers need to trust you. Trust comes from relationships and how your brand has treated others. Without this trust, it???s nearly impossible to make meaningful conversions.

This is what for me is all about the pleasant journey of digital marketing

I have learned majority of this from Digitaldeepak. I am an intern in his batch 7 and becoming more and more confident week by week. If you like the article kindly comment and share it.